Telemarketing Compliance: Staying on the Right Side of the Law

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Creating a company glossaryafter going . Over structure, grammar, and formality, it's finally time to talk words. Words are where your . Brand voice really starts to sound like...Your brand. Whether you know it or not, you . Probably already have a company glossary. These are the terms and turns of phrase you . Use again and again in your content. By recording this aspect of your brand voice, . You make it easier for customers and writers alike to learn your language. A good . Company glossary should cover:how you refer to your products or serviceshow you refer to the .

Problems and opportunities you addresshow you refer to latvia dataset the people you work with—both customers and . Employeesa great example of this is starbucks. Their drinks aren't small, medium, and large, but . Tall, grande, and venti. In fact, their whole menu is built around their brand's language. . For them, this glossary creates a sense of community for those who know the lingo. . A screenshot from the starbucks menustarbucks does a great job of getting customers to adopt . Its brand glossary.Using consistent company language plays a big role in creating brand voice continuity.

. But more than that, it gives your brand a unique feel. After all, who doesn't . Know that "Grande no whip caramel frappuccino" is a starbucks order without even hearing the . Brand's name?Capturing your brand's toneof course, you can't get by only using words and phrases . From your brand's glossary. To ensure brand voice consistency beyond these words, you need to . Begin building out your brand's tone. This is the step you might be most familiar . With already, as it's the step most brand voice articles skip straight to.