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The search algorithm is constantly changing, evolving, and becoming more and more complex, but also precise. The purpose of these changes is to better understand the current needs of recipients and the intentions behind the queries entered into the search engine window. As a result, the search engine will provide content that is much better suited to search intentions. If Analytics shows you that your website is losing visibility? You acquire valuable links, optimize the website in terms of loading time and responsiveness, but despite this, individual subpages have fewer and fewer organic views.

This may mean that it is not optimized for search intent. How to do it right? Doesn't work. If you want to receive notifications about my new episodes on YouTube, click! subscribe-MrOptim search intents Search intent can be divided into four categories. Depending on what stage of the purchasing photo retouching path or sales funnel a potential recipient is at, their intentions will usually be different. Navigational queries – they are usually located at the very top of the funnel, it is difficult to discover their intention, but they can appear at any stage. Navigation queries are designed to find a specific website.



The user enters the name or part of the website name in the browser bar. A navigation query is a query about your brand or website address. Remember that your company website should appear first after entering the company name. It's not always like that. So let's remember that the brand itself also needs to be positioned. Information inquiry – this is the largest group of inquiries. These are inquiries about solving a problem, they may also be aimed at obtaining specific knowledge. These queries are usually - words long. They do not have to have a large reach, but using several of them on the website can attract hundreds of recipients. Information inquiries also include inquiries about product prices or opinions about them.