Customer Satisfaction Surveys Questions can

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8 Question Types to Build make or break a survey. Bad survey questions can confuse respondents, cause survey fatigue and leave a bad impression overall even as they skip it to move on. Let’s discuss some common question types you can choose from (along with their pros and cons) while creating a customer satisfaction survey to make sure you can get a good response rate with useful insights. 1. Single-choice Questions Single-choice questions are those where the respondent can select only one answer from the given options. For example: What is the most important aspect that influences your purchasing decision? Design Price Quality Support The main advantage of this question type is that they are easy to analyze and keeps your data set clean.

But they also restrict the customers from adding   Cambodia Email List any additional comments or feedback 2. Multiple-choice Questions Multiple choice questions allow respondents to select more than one answer from the given options For example: How did you hear about our website? (Select all that apply) Internet TV ads Friends & family Email Others Multiple choice questions let you collect more data points than single choice questions, but they still don’t take any free-hand input from the respondents. 3. Dichotomous Questions Dichotomous questions carry only two response anchors – Yes and No. They are mainly used to divide the respondents into two groups. For example: Do you eat meat? (Yes/No) If Yes, proceed to the next question If No, show the thank you screen You can add these questions at the start of the survey to screen the respondents.



It will allow only eligible respondents to take the survey. 4. Binary Questions Binary questions also have two response anchors, and the respondents can select only one of them. A dichotomous question is a subset of binary questions. For example: Please specify your age? Below 18 18+ 5. Likert Scale Questions A Likert scale question notes the respondent’s degree of agreement or disagreement with a given statement. The responses are arranged on a continuum scale ranging from increasing or decreasing degrees of positive/negative sentiments. For example: How satisfied are you with the shopping experience? Very satisfied Satisfied Nor satisfied nor dissatisfied Dissatisfied Very dissatisfied Likert questions make it possible to measure the extent of respondents’ satisfaction instead of a yes or no response.