ROI tracking tool that features VisitorRecorderFX

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3. Understand your audience’s behavior on your website How do visitors engage with your website? Do they perform your desired conversion action or not? It’s important to answer these questions and understand why users are converting or not on your pages. To find some clues, use tools like Google Analytics and MarketingCloudFX. Google Analytics: Set goal conversions in Google Analytics and enable event tracking, so you know if your website visitors are downloading your brochures, signing up for your newsletter, or adding items to their cart. MarketingCloudFX: Our proprietary software — powered by IBM Watson — is a leading and CallTrackerFX.

VisitorRecorderFX records visitors’ interactions Chinese Australia Phone Number List  on your site in video format, so you can identify the pages they visit, how far they scrolled through your page, and what they clicked within your site. CallTrackerFX enables you to track which pages led to phone calls and see real-time data. 4. Collect customer insights through surveys In this step of your CRO website audit, you’re gathering insights from your customers to answer the whys of their behaviors and actions on your site. Why are they converting? Or why are they abandoning their carts? Ask your customers what they loved most about their purchase from you.



We’re a team of 500+ digital marketing experts that have generated over $6 billion revenue for our customers. Our CRO strategies are focused on delivering results that affect our clients’ bottom line. WebFX is pumped to drive results for your business, too. Contact us online or call 888-601-5359 to speak with a strategist about our CRO services or get started with your CRO audit! Maria Carpena Maria is an experienced marketing professional in both B2C and B2B spaces. She’s earned certifications in inbound marketing, content marketing, Google Analytics, and PR. Her favorite topics include digital marketing, social media, and AI.